Radio stations grow in numbers, ad spend drops!
A Report by ArabAdvisors Group shows a growth of 21% in the number of radio stations in the Arab world, with the total number of FM radio stations jumping from 175 to 211 in the last two years.
In spite of the rapid growth, radio advertising expenditure is estimated at only 1% in the region!
Can anyone explain this low advertising expenditure on this medium?
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Add comment March 11th, 2007
