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Archive for February 7th, 2007

After the storm, you’ll want eveything back in its place

Click To See Full and Enlarged Image

Thanks to Sebastian De Valck from Belgium for sending this.

Client: Mercator Insurances
Agency: Duval Guillaume Antwerp
Creative Director: Dirk Domen, Geoffrey Hantson
Copywriter: Kristof Snels
Art Director: Sebastien De Valck

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Children live in places you could never imagine

TentCard2

Houtlust writes: This guerilla campaign is from SUPPORT, a organisation from Mumbai India been actively working with street children and homeless youth in the field of drug addiction and HIV/ AIDS prevention since 1992.

A cutout of a homeless kid was hidden inside tent cards kept on coffee tables. Since the menu is printed on these tent cards, many people who casually lifted these tent cards were shocked to find a kid inside. Not only did it catch people unaware, but evoked immediate empathy towards the children living in such conditions. As a result, from the 54 outlets where the activity was carried out, SUPPORT collected over two lakh rupees (one lakh is equal to a hundred thousand) within just over six weeks. The willingness of people to contribute has encouraged them to replicate this activity in other cities as well.

Agency: Everest Y&R Mumbai India

Via [ Houtlust ]

4 comments February 7th, 2007

World’s oldest newspaper now exists only online

OldestNewspaper

It’s a sign of the times. The world’s oldest newspaper, which has been in circulation since 1645 and founded by Sweden’s Queen Kristina, has dropped its paper edition and now exists only online!

It’s called Post-och Inrikes Tidningar and became a Web-only publication on January 1, 2007.

The first editions, which were more like pamphlets, were carried by courier and posted on note boards in cities and towns throughout Sweden. Today, Post-och Inrikes Tidningar, which means “mail and domestic tidings,” runs legal announcements by corporations, courts and certain government agencies — about 1,500 a day.

Here’s the Wikipedia entry about this newspaper.