I’m not sure if this is a fancy special effects/post-production job or if Amr Diab was actually on a set with Jennifer Lopez and Beyonce for this Pepsi commercial.
WOW!
It’s another East pop-star meets West pop-star from Pepsi. Remember When Henry Met Haifa?
1 comment February 28th, 2007
Creative Agency: Perceptgulf, Dubai
Creative Director: Prashant Sankhe
Art Director: Joseph Alipio
Copywriter: Sudeep Koshy
Via [ Ads Of The World ][ mediaME ]
Add comment February 28th, 2007
Click Image To Enlarge
mediaME writes: “When you look at this ad for Audi Quattro you’ll figure out that the poster was irresistible to the limit it was ripped-off the wall, but the concept could be much deeper as Quattro refers to 4 wheels grip which is represented here in this ad in the 4 corners of the poster that remained on the wall despite the ripping.”
The ad is really smart and defies typical advertising which usually feature the product and highlight taglines and information about that product, this ad by Grey Dubai didn’t feature the car itself, didn’t present any details about it, just a smart idea for a smart audience.
Creative Agency: Grey, Dubai
Creative Director: Mounir Harfouche
Art Director: Vipul Salvi
Copywriter: Vipul Salvi
Photographer: Alister Miller
Add comment February 28th, 2007
Middle East Broadcasting Corp. (MBC), the region’s top free-to-air TV network, has launched yet another channel. Breaking with its ‘number-naming’ tradition, the channel is called MBC Action.
MBC Action will screen shows like Lost, Prison Break and any other series classified as an ‘action series’. And it will show action films like Blade 2 , Collateral Damage and DareDevils Live.
You get the idea.
Marketing-wise, it seems MBC is refining its targeting, to offer a channel with a dominantly male audience, as it seems to have succeeded with the gender specific strategy of MBC4, which is aimed at women.
There’s an Arabic press release about it on MBC’s website.
123 comments February 26th, 2007
Thanks to Jennie Morris from Impact BBDO, Dubai for sending in this TV commercial.
Executive Creative Director: Peter Russell
Group head / copywriter: Jennie Morris
Art Director - Sian Binder
Agency producer - Azza Aboual Magd
Director - Joeri Holshheimer
Production company - X-ray Film Productions
executive producer: Soeren Schmidt
Post Production: Valkieser Capital Images
Post producer: Niels Scheide
post supervisor: Hans Loosmann
3d animation: Rolf Van Slooten
Client: Tarek Abdallah, Category Manager Masterfoods Middle East
6 comments February 26th, 2007
This is from Kuwait. It seems to be a scan from a daily newspaper from Ads2Blog.
As you can see, the idea is that the chair is upside down resmbling a “7″, as part of a message that this furniture store is offering up to 70% discounts.
Via [ Spotanatomy ]
1 comment February 25th, 2007
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