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Archive for December 4th, 2006

Achieve the impossible with Hummer…..

HummerOutdoor

HowHummer

Here’s something you don’t see everyday!

Group Plus, an outdoor media owner and operator across the region, has unveiled this fantastic Hummer outdoor promotion in the UAE. The campaign is entitled “Hummer Special Operation”.

According to Group Plus, “The outdoor aims at delivering the message ‘Taking you to what lies beyond the borders of your imagination’ through lifting a Hummer and placing it right smack in the middle of a gigantic wall sign in Dubai.”

Impressive, without a doubt.

Via [ mediaME ]

3 comments December 4th, 2006

World AIDS Day Awareness

Project: World AIDS Day Awareness
Agency: Liwa Advertising, Dubai
Creative Director: Suhas Rege
Art Director: Vinayak Adate
Copywriter: R S Sunil
Media used: Khaleej Times, UAE

Worldwide, over 40 million people are living with HIV.

World AIDS Day, December 1, is an opportunity for people worldwide to unite in the fight against AIDS and HIV.

Liwa Advertising produced this advertisement for Khaleej Times. The ‘+’ stands for HIV and - for lives lost due to AIDS. The call to action was to fight the killer virus.

Via [ mediaME ]

1 comment December 4th, 2006