Archive for November, 2006
The opening broadcast of Al Jazeera English was seen in 80 million households around the world and featured a clip introducing the channel.
How is Al Jazeera English being received by regional and international commentators and media organizations?
The Guardian’s Middle East editor said that “In contrast to CNN International’s appeal to globe-trotting business executives, Al-Jazeera English has a grassroots feel, oriented toward ordinary people in the non-Western world.”
There are also some familiar faces.
Former CNN International anchor-host Riz Khan will have an interactive-interview program on the new channel.
Veteran British TV interviewer Sir David Frost is the new channel’s biggest name. With a weirdly titled talk show, “Frost Over the World,” David Frost claims that prior to taking this job he “checked with the governments of the U.S. and Britain to be sure there were no links between Al-Jazeera and the terrorist organization al-Qaeda.”
Well, that’s comforting!
A political commentator from Gulf Research Center told the Gulf News that “The decision to launch an international, English-language news service, he noted, reflects Qatar’s desire to reinforce its regional role.”
Obviously, this channel is causing quite a stir. Stay tuned!
And read various views from commentators here.
Via [ mediaME ]
November 30th, 2006
Agency: Perceptgulf FZ LLC, UAE
Art director: Tushar Mahajan
Copywriter: Wayne Fernandes
Creative director: Prashant Sankhe
Via [Ads Of The World]
November 29th, 2006
If you live in the UAE, there’s no escaping the massive du (the 2nd mobile operator) campaign now running through multiple media outlets. It’s the work of Leo Burnett -Dubai.
For the most part, it has been well received, but you may be wondering what it’s all about; and what’s the idea of that water effect rippling throughout?
Apparently, the campaign focuses on water as an analogy to express the telecom’s brand attributes.
A spokesperson for du’s brand campaign says that, “Water brings people together, it comes from inside us, it allows us to travel far, and it expresses itself with power or as a whisper. And of course, it is all around us in our daily life. This is how we see communication and we want to take it further.”
What do you think? Check out the du website
Via [mediasouq]
November 29th, 2006
Dear AdBlogArabia visitors and friends,
It give me great pleasure to announce to you mediasouq
It is a project I’ve been working on for several months; and is a first-of-its-kind platform for advertising and media professionals in the Middle East to present their work, opinions and themselves to a wide regional and international community.
It’s all Do-It-Yourself, presented in a Web 2.0 format and quite simple.
First, register to open a mediasouq account.
Then start uploading (submitting) your ads into the gallery, your jobs into the job section, your events into the events agenda, your media rates into the media rate database, your company contacts into the directory…… you can even submit an Opinion Article.
And, gain exposure to thousands of marketing communications professionals in the Middle East.
Accordingly, we are only accepting content from the Middle East, but everyone else can visit, watch the action and comment!
Try it, and see why mediasouq is the media e-market for the Middle East; and kindly give me your comments!
Thanks,
Zeid Nasser
November 27th, 2006
Stop Secterianism Before It Stops Us.
Controversial, but so true regarding secterianism in Lebanon.
I doubt it’s a media campaign, most probaby it’s just being circulated over the Internet.
It’s by an organization called 05 amam.
I’m assuming it started in 2005, hence the ‘o5′ in the name. We all know how tough 2006 has been for Lebanon. Hopefully, people will now pay attention to this campaign’s message
November 24th, 2006
Because powerful sports cars can do with some really aggressive grip
Agency: GMASCO, Dubai, UAE
Creative director: Jatin Vadgama
Art Director: Harshad Badbe
Copywriter : Shantesh Rao
Photographer: Nader Bilgrami
November 22nd, 2006
Tootcorp (owners of Arab bloggers community/aggeragror iToot.net) have launched Ikbis; the first Arab video and photo sharing web site.
It’s fully bilingual (Arabic/English), user friendly interface and an attractive Arabic brand.
Ikbis means ‘press’ or ‘click’ in Arabic and aims to become the No.1 destination for people across the region who want to store, organize, share and talk about their favourite video clips and photos online.
What does all this mean to advertisers?
Well, for a start, it will be a portal to advertise on….. but also to watch closely if users upload videos, commercials or any kind of materials realted to brands or products.
Very interesting and challenging times for marketers ahead…. don’t you think?
November 22nd, 2006
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