Archive for October, 2006
Here’s something interesting. This is a site featuring the logos of new-age Internet companies, referred to as Web 2.0 businesses.
Web 2.0 is just a trendy word that means websites which utilize the latest trends and technologies in the Internet world, such as social networking, file sharing, blogging, bookmarking and so on.
It’s an interesting showcase for Internet website logo branding.
Give Web2logo.com a look, and vote for your favourite Web 2.0 logos and sites. You can even submit your own site or blog.
Via [Inter@ctive Media]
October 21st, 2006
It’s a match box, no wait ….. it’s Nicorette Gum, the gum that helps you quit smoking.
This BTL item is given away to customers, with real pieces of Nicorette gum inside. Nice!
By FCB Austria.
Via [Advertising/Design Goodness]
October 20th, 2006
More reactions to the expected imposition of limits on outdoor advertising in Amman.
Cartoon shows Omar Maani, Amman’s mayor contemplating which billboard to take down first. The way the billboards are depicted in this cartoon is not exaggerated. Many streets in Amman actually look like this!
[From: Sha3teely]
October 20th, 2006
Amman’s municipality, which recently underwent a management change, has been busy working on measures to improve the city’s aesthetic image. In recent years, billboards, in all shapes, forms and sizes, have had a a big impact on the city’s facades and streets. Rooftops are crowding each other out on major (and minor) intersections.
Now, the municipality wants change. It seems that various forms of rooftops will be banned. THere have been several inconclusive meeting between the Greater Amman Municipality and the billboard companies. The two sides now seem on collision course.
Read more about Amman’s billboard controversy here.
October 19th, 2006
Creatives who mainly work in Arabic are frustrated with the lack of variety when it comes to Arabic fonts. Many ads end up looking the same. Type can be a great differentiator for a brand. It’s a tool that is underutilized in the Arab world.
But some young type designers are coming to the rescue.
360east has something to report:
..just a few days ago, Hussein Naser, my designer colleague at SYNTAX, sent me an email alerting me to the site of Mohamed Hacen.
I looked at the fonts Mohamed is creating and I was simply delighted! The man has several fonts on display, all of which are downloadable as trial-ware. Like the font after initial usage, then pay for it.
This is extremely courageous. Piracy has prevented investment in Arabic type. But while that’s true, the lack of initiative by designers is just as responsible for the dismal state of Arabic type. Now here’s someone who designed a bunch of VERY interesting modern Arab fonts and has put them out there in the open so that people can test them.
Here are some of the font:
Casablanca
Liner
Lebanon
Read more on 360east.
October 19th, 2006
It is well known that direct comparisons in advertising between your product and a competitors is not OK in many counties. But recently I’ve seen ad ad in Jordan’s English language daily The Jordan Times promoting Jordan Telecom’s special international calling tariffs (under the Weinak card brand) to the subscribers of Fastlink.
The Fastlink name was even mentioned in the ad’s headline.
Clearly there is no comparison being made her between two products, yet it is the first time that we see such a practice being adopted. I can’t recall a similar case in Jordan.
This is quite an aggressive move by Jordan Telecom. Essentially, they are trying to lure away international calling business from Fastlink. And they are being upfront about it.
Have you ever witnessed something like this in your market. Adblog Arabia readers would be interested to know 
October 19th, 2006
Apparently this is a log change and not a full re-branding of Cisco. The change took effect earlier this month.
Here is what identity guru Tony Spaeth wrote on his site identityworks about Cisco’s new logo:
Identityworks: Reviews - 2006 - Cisco:
Cisco brand officer Gary McCavitt had long struggled with the bridge-in-a-box logo, a mark difficult to use, difficult to put on products, and dated in personality. In October, 2005 he retained the typemaster (and logo designer) Joe Finocchiaro to explore alternatives; and Joe, recognizing the importance of the project, generously proposed adding corporate brand designer Jerry Kuyper to the team. CEO John Chambers approved Gary’s design initiative, imposing one condition: “the DNA of our bridge must be retained.”
Read more impressions on 360eat.com.
October 19th, 2006
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