Diwali & Eid Al Fitr well-wishes ‘merged’
Here are a couple of ads for the Home Center celebrating Diwali (the Indian Festival of lights) and Eid Al Fitr.
The first is for Diwali and demonstrates how ‘Diwali’ lights up your home.
The second, is more interesting, and capitalizes on the fact that Eid Al Fitr and Diwali coincided with one another this year or were within a few days of each other (I’m not sure).
In any case, the ad concept is obvious: The festival of lights has a switch, and it ‘lights-up’ the Crescent that signals the start of Eid.
Thanks to John Mani from The Classic Partnership in Dubai.
2 comments October 27th, 2006
