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Lukewarm response to Ramadan’s shows

Big productions, huge budgets, more action and extensive visual effects on Arabic satellite channels… But it seems Arab bloggers are not impressed.

This opinion is shared by newspaper columnists across the region who are critisizing most of these shows; citing the problems to be some poor scripts, some bad choices in the selection of actors. … etc.

The drama seems to be losing out to the visual impact - the grandess of the costumes, the size of the set and the effects.

Maybe the whole Ramadan TV phenomena needs to undergo changes in coming years, and the typical mixture of historic series, biographies of Arab legends and game shows needs to be revised. Apart from some long-running comedies, and the occasional excpection among the Ramadan shows, the overall Ramadan season is somewhat dissapointing.

Via [Sha3teely]

Add comment October 11th, 2006

Qatar Airways running global TV & print campaign

Qatar Airways, the official airline of the upcoming 15th Asian Games in Doha, is running a global TV and print advertising campaign.

The latest TV commercial is already being aired on CNN International, BBC World, Channel News Asia, Al Jazeera Sport, NDTV, New TV and India TV and a host of other international TV networks. It shows Qatar Airways in its prime, featuring newly-branded aircraft in Asian Games colours, together with sporting stars of today and tomorrow.

Qatar is scheduled to host the biggest ever sporting event in Middle East region from December 1 to 15.

At present Qatar Airway’s seven Airbuses are flying in three distinct colour schemes representing the Asian Games.

Here is the TV commercial for the 15th Asian Games.

Read more at the Qatar Peninsula newspaper.

Via [AdPunch]

1 comment October 11th, 2006