Air Arabia has decided to halt the use of the South Park-style cartoon characters created by Dubai-based advertising agency Face to Face, which it utlized for its launch campaign; and has opted instead for ads that focus more directly on the destinations it flies to. The new campaign is created by Sharjah-based agency Red Marketing and Communications.
The new marketing campaign is similar to the previous campaign being price-led since Air Arabia is known to be a low cost air carrier. The new campaign is running in the UAE, Kuwait, Oman and Saudi Arabia.
Via [Jazarah!]
October 4th, 2006
Anything goes with Snickers, the best selling chocolate bar of all time with annual global sales of US$2 billion, as long as it fits in with the brand’s slogan: ‘Don’t Stop’.
This series of print ads was developed by Impact BBDO and demonstrate the effects someone can achieve after eating a bar of snickers: A massive crossword or an elaborate page of doodling.
Project: Don’t Stop.
Client: Tarek Abdallah, category manager, Masterfoods.
Brief: To communicate how Snickers gives you energy and stamina.
Brand: Snickers.
Creative agency: Impact BBDO.
Creative director: Peter Russell.
Art director: Guilherme Rangel.
Illustrator/designer: Guilherme Rangel.
Account director: Ramzi Haddad.
Account manager: Ziad Zoueihed.
Exposure: Press.
Via [Jazarah!]
October 4th, 2006
