Archive for September, 2006

Pepsi & Coke images used in Can Collection Drive campaign

Pepsi Recycle
Coca Cola Recycle
Join the can collection drive and save the environment.

These are from the same campaign we posted two days ago.

The use of images and colors from Pepsi and Coca-Cola to associate these companies with the Can Collection Drive is interesting. These big soft drinks companies probably have no problem with such representation of their image, but did they provide approval?

It opens up a wider debate of whether mainstream brands being used in unapproved advertising should be allowed without prior notice if it’s for a non-profit cause.

Agency: Percept Gulf, Dubai, UAE
Creative Head: Tushar Mahajan
Art Director: Tushar Mahajan
Copywriter: Wayne Fernandes
Creative Director: Prashant Sankhe

Via [Ads Of The World].

2 comments September 26th, 2006

Ramadan fuses traditional art with modern graphics

Ramadan

Ramadan Kareem

Shahr Ramadan

Ramadan Marriott

Ramadan & Stars

It’s Ramadan again, the holy Islamic month of fasting, and it is now associated with ‘Ramadan visuals’ and symbols that appear in advertising in Muslim countries and communities.

Islamic traditional art meets modern graphic design tools, and here are some of the results, from Ramadan greeting cards, Ramadan promotions and other sources.

4 comments September 26th, 2006

The Ramadan Crescent and the BK Burger!

Ramadan BK

Well, it is the season for Ramadan-themed advertising, and this is an interesting, if not completely understandable, poster for Burger King.

Obviously, Ramadan starts when Muslims witness the moon crescent, and that’s supposed to be the ‘creative’ connection

But what is this ad saying?

Maybe we also need to figure out if it’s an official Burger King ad or just the independant work of the people whose credits appear on Ads Of The World.

1 comment September 25th, 2006

Nestea, Take the Plunge.

Nestea, a Coca-Cola owned Iced Tea brand is being promoted as refreshing and a thirst-killer drink.

Enjoy some of these refereshing ads created by Lowe Roche in Canada.

Via [Jazarah!].

Add comment September 25th, 2006

Brands, baby, brands!

Danger: Early Brand Exposure

How many brands does your little kid already know and LOVE? I bet they’re numerous. My 3 year old is currently car brand crazed. He’s recognizing every Peugeot on the street these days after we bought a new family car from the French car maker. And of course, how can kids not know the Golden Arches of McDonalds. It’s a branded world out there!

How ‘dangerous’ is this. Will kids grow up as retarded brand junkies who can’t buy or use anything unless it has a well known logo on it? Have a branded and ‘designed’ toys taken away the joys of childhood tinkering and imaginative exploration.

Wether you agree or not with such statement, check out these warning labels on the Make magazine blog.

Add comment September 24th, 2006

Recycle for a better environment in UAE

Client: Emirates Environmental Group
Brief: Increase awareness about the can collection drive by Emirates Environmental Group
Creative agency: Percept Gulf, Dubai
Art director: Tushar Mahajan
Creative director: Prashant Sankhe

Via [Jazarah!]

4 comments September 24th, 2006

Love Advertising? How great brands were made.

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“Advertising. The way great brands get to be great brands.” A Grand Ceba winner campaign inspired by ads of well-known brands such as Coca-Cola, Intel, Energizer & many more.

Client: American Advertising Federation.
Creative agency: Carmichael Lynch.

Via [Jazarah!].

1 comment September 23rd, 2006

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