Leather sofas fresh from ‘the wild’
Yes. Those are leather sofas in the wild, creating an impression that the sofa you buy from Home Center is as real as the animal the leather came from!
Is that an animal-friendly message? Well, we pretend that leather grows on trees, but it doesn’t. It comes from slain animals.
Smart idea, but controversial.
Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director: John Mani, Vitthal Deshmukh
Art director: Joby George
Copywriter: Joby George
Image editing: John Mani, Sunil Raju
Visit Ads Of The World for a full size image of this advertisements.
4 comments September 27th, 2006
