Ad Blog Arabia

Pepsi & Coke images used in Can Collection Drive campaign

Join the can collection drive and save the environment.

These are from the same campaign we posted two days ago.

The use of images and colors from Pepsi and Coca-Cola to associate these companies with the Can Collection Drive is interesting. These big soft drinks companies probably have no problem with such representation of their image, but did they provide approval?

It opens up a wider debate of whether mainstream brands being used in unapproved advertising should be allowed without prior notice if it’s for a non-profit cause.

Agency: Percept Gulf, Dubai, UAE
Creative Head: Tushar Mahajan
Art Director: Tushar Mahajan
Copywriter: Wayne Fernandes
Creative Director: Prashant Sankhe

Via [Ads Of The World].

2 comments September 26th, 2006

Ramadan fuses traditional art with modern graphics

It’s Ramadan again, the holy Islamic month of fasting, and it is now associated with ‘Ramadan visuals’ and symbols that appear in advertising in Muslim countries and communities.

Islamic traditional art meets modern graphic design tools, and here are some of the results, from Ramadan greeting cards, Ramadan promotions and other sources.

4 comments September 26th, 2006