Ad Blog Arabia

Street Smarts returns ….. reality TV works!

This reality show on Infinity TV was successful in it’s first season, and is therefore returning again. It follows some unsuccessful reality TV attempts in the Arab World, apart from SuperStar, and we had blogged about it earlier this year wondering how this show would fare.

Well, apparently, reality TV works in the Middle East.

Street Smarts 2 features 16 Arab participants contending for prize money of US$ 100,000. The contestants are split into two mixed teams and will be judged on their expertise and skills through 15 intense and intellectually stimulating assignments in business, entertainment and creativity.

Over 4,500 applications were submitted from all around the Arab region, and the final contestants chosen come from Lebanon, Morocco, Egypt, Saudi Arabia, UAE, Syria, Palestine, Yemen, Jordan, Iraq, Oman and Algeria. Every week, the losing team will vote out one team member. The viewing audience will also participate via SMS, voting off the contestant from the losing team.

The show is hosted by the popular Taleen Kirresh and is sponsored by Al Qudra Holding, an investment company in the UAE.

2 comments September 6th, 2006

Advertising on your food?

AdPunch says that M&M has decided to rent out their candy-coated chocolates for corporate logos and advertising following their latest strategy, ‘My Branding’.

These could be ‘corporate gifts’ or simply used for party-fun.

M&M is likely to charge $100 for set up and $22.50 to $30 per pound for M&M’s ‘branded’ candy.

This could start a trend of advertising on food…. not just on food packaging, but on the actual food you consume.

What will marketers think of next!

Via [AdPunch].

Add comment September 6th, 2006