Archive for September, 2006

Don’t Drink & Drive

Don\'tDrink
Don’t Drink & Drive

Client: Al Sawadi Beach Resort, Oman

Agency: Fortune Promoseven, Oman

Creative & Art Director: Noufal Ali

Copywriter: Noufal Ali

Client Servicing: Ajay Menon, Manish Rodrigus

7 comments September 30th, 2006

After those long evenings in high heels

PartyFeet
Either the Ice Buckets or Party Feet from Scholl

The fact women’s high-heel shoes hurt their feet so much has always baffled me.

Why wear them if it’s that bad!

Anyway, Scholl who makes ‘healthy’ footwear and foot care products, claims here that it’s latest product solves the problem.

Nice ad.

But the line at the bottom, explaining the concept, was not necessary.

Agency: Impact BBDO, Lebanon
Creative director: Dani Richa
Associate creative director: Caroline Nammour
Art director: Fahed Abdullah
Senior Copywriter: Julia Aoun
Photographer:
Rodrigue Najarian

5 comments September 29th, 2006

See yourself in the shinning plate

Plate 1

Plate 2

These are advertisements for a dishwashing product, Calgonit.

It doesn’t say which country or agency these ads came from, but you would agree that they’re exceptional!

Via [I Believe In Adv].

Add comment September 29th, 2006

Each train tells part of the ‘Heinz story’

HeinzTrains

This has got to be a first in the region.

Every one of these ‘fully branded’ trains in Egypt tells a story of how Heinz ketchup is made.

The graphics are comic style featuring the same characters but delivering different messages, while using the Heinz logo and images of the ketchup bottles all over the drawings.

Great stuff. Well done Leo Burnett Cairo, and it’s pleasing to see that the train company played along with this creative idea and the client was ready to do it.

Even if you pay a public transport company for a promotion, you need them to be open to this kind of idea.

Agency: Leo Burnett, Cairo, Egypt
Creative Director: Mohamed Hamdalla
Art director: Ahmed Hussein
Copywriter: Michael Youssef
Illustrator: Ahmed Hefnawy

Via [Ads Of The World].

3 comments September 28th, 2006

‘Relaxing’ IKEA promotion at the bus stop

IKEA Bus Stop

The famous furniture seller IKEA ran this interesting promotion at bus tops in Istanbul.

As you can see, there’s an IKEA sofa for people to sit in as they wait for the bus, and there’s a background advertisement with full information about the sofa and its price.

Agency: Target Youth

Via [Marcom+Turkiye]

1 comment September 28th, 2006

Leather sofas fresh from ‘the wild’

HomeCenter

Yes. Those are leather sofas in the wild, creating an impression that the sofa you buy from Home Center is as real as the animal the leather came from!

Is that an animal-friendly message? Well, we pretend that leather grows on trees, but it doesn’t. It comes from slain animals.

Smart idea, but controversial.

Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director: John Mani, Vitthal Deshmukh
Art director: Joby George
Copywriter: Joby George
Image editing: John Mani, Sunil Raju

Visit Ads Of The World for a full size image of this advertisements.

4 comments September 27th, 2006

Fashion Treasure theme for Shoe Mart

ShoemartOne

ShoemartTwo

ShoemartThree

Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director: John Mani, Vitthal Deshmukh
Art director: Alok Gadkar
Copywriter: Neil D’Souza
Photographer: Nadir Bilgrami

Via [Ads Of The World].

1 comment September 27th, 2006

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MIDDLE EAST ADVERTISING
AND MEDIA JOBS

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