Ad Blog Arabia

Ads on conveyer belts at cash counters

The black conveyor belt at the checkout cash line is to include advertising messages in some shopping centers in the Unites States.

Apparently, the logic is that the cash desk is the ‘last point of contact’ with a shopper, where light and inexpensive items can be sold, and where consumers make impulsive purchase decisions picking up a bar of chocolate, a pack of chewing gum, batteries or a variety of other items usually situated at the cash line.

So, why not advertise these items, and maybe even others just for the purpose of branding? Any product or message could be suitable, including telecoms and banks!

So, the question is how effective would conveyor belt advertising be in stores?

Given time, we should find out.

Read the story at AdAge.

1 comment August 20th, 2006

Maktoob Women re-brands as Helwa

Maktoob Group is re-branding its Maktoob Women , calling it Helwa and it continues to be sponsored by Nestle.

Literally translated, Helwa means ‘pretty’, but the site slogan says ‘be pretty on the inside and the outside’.

In any case, this focus of a leading Arab online business on the female market signals the growing requests by advertisers and sponsors to tailor content to Arab women.

Helwa follows Hawaa World and other women portals.

It remains to be seen how much advertising revenue can be generated from these portals.

3 comments August 20th, 2006