Ad Blog Arabia

The sun will shine again on Lebanon

This advertisement by Leo Burnett for Banque Audi seems appropriate with the cease-fire just announced.

The visual has been circulating for a couple of weeks amidst the bombing and is displayed in every branch of Banque Audi, the largest bank in Lebanon and one of the top banking groups in the Middle East.

This advertisement also gets a mention in Brand Week magazine, one of the world’s top advertising and marketing publications. They comment that while bombs are falling from the sky, the people of Lebanon can still see the shining sun and they interview Farid Chehab, CEO of Leo Burnett for Central & Eastern Europe, and Middle East and Africa. Read the Brand Week story here.

There’s also an Arabic version of this advertisement which can be viewed along with the English version at Banque Audi’s website.

Add comment August 15th, 2006

BBC Arabic TV coming Autumn 2007

BBC World Service has been operating an Arabic radio service for decades, and has had an Arabic news site for some time.

Now, it’s planning an Arabic TV channel, and has started recruiting senior editorial staff for it, with a plan to launch in autumn 2007.

According to AMEInfo, BBC Arabic TV will initially broadcast for 12 hours a day, free to air, through cable or satellite connection. BBC news and information in audio and text in Arabic will run for the other 12 hours.

Add comment August 15th, 2006