Ad Blog Arabia

Online ahead of radio, outdoor & magazines in UK!

It had to happen in the UK market which is fast becoming the most developed in online advertising.

A report by ZdNet says that “online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, and is also ahead of outdoor advertising, business magazines and consumer magazines.

The situation is described as “almost unthinkable going back two years” . Overall, from 2001 to 2005, radio consumption fell by 24 minutes a week across all adult age groups, with local commercial radio the biggest loser. Internet usage went up by 19 minutes, while TV gained 11 minutes of viewing time.

So, to all the advertisers and agencies in the Middle East who consider this ‘unthinkable’ now, we say think again!

1 comment August 14th, 2006

A Monster arrives in Gulf job market

Monster, the world’s leading jobs site has launched the Beta (test) version of a new Gulf-specific jobs portal at Monster Gulf.

Prior to this launch, Monster.com (the international site) had employer and employee data and vacancy information from a number of countries in the region including Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the UAE.

These users have now been automatically registered with a Monster Gulf account, and both accounts can be accessed using the same user name and password.

So, now we’ve got another online job market, which will obviously include a section for advertising and media professionals in the region.

It should be interesting to see the duel between Monster Gulf, Bayt and Naukri Gulf.

2 comments August 14th, 2006