I admit that the only reason this campaign for the board game RISK caught my attention was the inclusion of this image of Arabs in the Oval Office of the White House.
Apparantly the idea of the game is to occupy the world and, in an imaginary game, anything is posible. Right?
This campaign is by Saatchi & Saatchi, Singapore, and there are several other images- without Arabs in them- at Ads Of The World.
I wonder if, in this digital age, anyone still plays old-fashioned board games.
August 4th, 2006
Here’s a new and entertaining website created by Little John of Advertising For Peanuts.
It’s called AdMashup and gives the advertising community a place to “explore, tweak and play around with the medium of advertising, without taking ourselves too seriously”.
Original Ad - Western Union
‘Mashed Up’ Ad - DHL
Here’s how it works:
Find an ad for a product which can be adapted to another, either because it actually works or because it becomes really funny. Then e-mail it to Ad Mashup (along with the original ad in its unaltered state). If selected, your ‘Ad Mashup’ will be posted along with your name, where you live and a web address linked back to the site of your choosing.
As you can see from the example above:
An advertisement for DHL- the Here & There at the same time idea suggesting the speed of the money transfer service. So, someone ‘mashed it up’ by putting a DHL logo on it instead. It works! Not only is the message coherent for DHL, it even uses DHL’s corporate colors.
Interested? Visit Ad Mashup.
August 4th, 2006
