Archive for July 30th, 2006

Toot for Gaza & Beirut

iToot

The painful incidents in Lebanon and Palestine are bringing Arab bloggers together, uniting in a message of support and a demand for peace.

It’s the new media revolution, serving a noble cause.

Is the world listening?

Visit Toot for Gaza & Beirut..

Add comment July 30th, 2006

Women seen as an ‘untapped’ Internet market

HawaaWorld

Just as there are magazines and TV channels dedicated to Arab women, there are websites which cater to their interests.

Up until a couple of years ago, research and website stats showed that males were more active on the Internet than females in Arab countries.

To me, these numbers were baffling, seeing as the females are more ‘communicative’ than males and therefore Internet services such as email, chatting, messaging and telephony are suited more to females.

Apparently, females are now demonstrating their Internet power, ensuring that Saudi-based site Hawaa World is a top ten Arab site in every major Internet market. It now attracts advertisers from all over the region.

Accordingly, Maktoob.com has thrown its hat into the ring, with Maktoob Women, sponsored by Nestle, and it’s expected that other portals will follow.

MaktoobWomen

So, at the moment, marketers are taking aim at Arab women on the Internet. It should be interesting to see how this plays out.

Add comment July 30th, 2006


MIDDLE EAST ADVERTISING
AND MEDIA JOBS

Client Services Director

Research Analyst

Albayan Media Group Manama | Creative Director

Qatar Foundation | Head of Marketing & Communications

Bilingual PR Account Manager

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