Archive for July 25th, 2006
For those of you who don’t know it- where have you been for the last three years- Technorati has today unveiled a new look. The re-design is more ‘user focused’ highlighting top blog posts and more featured bloggers.
Describing exactly what Technorati does is as difficult as defining the revolution that drives it: blogging.
But here’s our quick definition:
Technorati aggregates blog posts from over 50 million blogs (and increasing everyday), creating a one-stop website where you can search a topic or ‘tag’ and see what everyone’s saying about it, with every search result linking to the blog source.
You will notice that below every post on AdBlogArabia, we’ve got a green set of links which are Technorati Tags. These basically tell Technorati under which Tag terms to archive our post link.
Simple, isn’t it? Yet, Arab bloggers need to get more connected to Technorati, and therefore use it as a bridge to speak to an international audience.
This also applies to Middle Eastern marketers who must realize the potential of Technorati to get brand-related posts listed on it.
So disappointing is our region’s knowledge of Technorati that most of the Tags we create here for regional company names and products end up being the first ever Technorati listing of that word!
Anyway, get going and visit Technorati.
More blogs about AdBlogArabia.
July 25th, 2006
This picture of a Nescafe branded building is from Venezuela’s capital, Caracas, and must be among the largest inflatables in the world.
More importantly, it must be among the highest placed inflatables. Wouldn’t the strength of the wind at such altitudes be dangerous?
I’m not sure what’s the significance of the Pepsi sign (obviously not an inflatable) on the nearby building, but that’s the picture available at BriefBlog.
July 25th, 2006
Here’s something interesting. To communicate with customers on your website, how about a digital version of the company’s CEO or any celebrity, or maybe even allow the customer to create a digital image of his or herself!
These ‘digital people’ are called Avatars, and are popping up on a number of websites, providing help to users, interacting with your requests and even your mouse pointers moves.
Some people are calling it the next frontier in marketing communications on the Internet.
The sample Avatar is of Washington Post writer Frank Ahrens who wrote a story about this new technology.
Apparently, advertisers are now evaluating the potential of avatars, with some ideas on how an Avatar can preach the value of certain products, just like a friend. It’s like word-of-mouth. Only it’s not a real person!
Already, websites of companies like Accuweather, L’Oreal and Global Gillette are avatar-equipped.
Even DaimlerChrysler has created a low-tech avatar of its chief executive, Dieter Zetsche, to answer online questions as “Dr. Z.”
Interesting. It makes you shudder to think that, soon, we may not even need real people in commercials!
Find out more at The Washington Post.
July 25th, 2006
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