I don’t think this is what the advertiser had in mind when booking this banner campaign on the website of the British daily The Telegraph!
But, it’s a daily newspaper which reports on wars, and this banner has created the kind of embarrassing coincidence that should be a lesson to all advertisers, creatives and media planners.
Slogans like ‘Don’t watch Your Profits Go Up in Smoke’ should not be used.
Chances are a country may be going up in smoke too ….. and let’s just say it’s a much more important issue than profits!
July 22nd, 2006
Here’s something interesting, and slightly disgusting, from AdRants.
You’re on a flight, and not feeling to well. You grab the ’sickness bag’- also known as barf bag- to relieve yourself.
The question is: Would you notice advertising on the bag?
Apparently, some airlines in the America think so, and will soon be offering advertisers the opportunity to place images on the sides and bottom of these bags. US Airways could be doing it as early as this September.
What advertisers would want their brands associated with vomit?
Airlines in the US are also exploring other ‘non-traditional advertising’ opportunities like cups, napkins and ticket jackets.
With such other options available, starting with ‘barf bags’ is a bad idea.
Read the details in The Miami Herald.
July 22nd, 2006
