Every once in a while, advertising agencies create a new marketing term, primarily aimed to promote their services- of course- but some of these terms manage to stick.
“Activation Marketing” seems to be one of those terms, which Grey Worldwide says is the philosophy of its new network of specialized marketing services called G2.
Network companies like Grey Direct and Grey Interactive will unite under the G2 brand.
Major clients to be serviced by G2 include Shell, Bristol-Myers Squibb, Mercedes-Benz, Levi’s, 3M, Mars, Coca-Cola, Procter & Gamble, Nokia and Adobe.
Big names ….. soon to be ‘Activated’.
Read here.
July 17th, 2006
It seems that online media auditing is gathering pace in the region, as Zawya.com announces the results of an ABC Electronic Media Audit.
The audit, carried out in May 2006, shows that Zawya has 212,853 unique users, with total page impressions of 3,488,783.
Zawya was already considered among the top regional portals, but it’s interesting to note that 80% of the content of the site is ‘locked’ and only available to paying subscribers.
So, you would assume Zawya has a massive number of paying users, which also explains the high number of page views per user: 15 pages.
If user’s are paying for the service, they’ll want to get their money’s worth!
This information is of importance to advertisers, as is the profiling of the users.
Read more at Strategiy.com.
Surely, now we’ll be seeing more online audience audits in the region, whether through ABC or BPI, for leading regional portals.
July 17th, 2006
