This billboard by LeoBurnett for McDonald’s in Chicago aims to encourage people to have breakfast at McDonald’s, any time from 9 am till noon.
With the help of engineers, the sundial’s shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches become centered.
Read more about it here.
1 comment July 13th, 2006
FUJIFILM will launch FUJIFILM Holdings Corporation, in October, to provide strategic management of FUJIFILM Corporation and FUJI Xerox Co., Ltd.
Accordingly, the brand logo for FUJIFILM will change for the first time since 1992, as you can see from the image above. The new logo will be adopted on October 1, 2006. Read more here at FUJI’s corporate website.
Via [Advertising/Design Goodness].
Add comment July 13th, 2006
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