This outdoor ad for the launch of the PlayStation Portable (PSP) latest models is causing a lot of controversy all over the Internet.
Sony is introducing the new PSP in two colors, black and white. You can figure out the rest!
The “racially charged” image of a white woman grabbing a black woman’s face is disturbing.
But the next phase of the campaign involves the black women hitting back, and wrestling the white woman to the ground.
Offensive and controversial. Maybe that’s what Sony wants.
But aren’t most of the customers, for a handheld gaming device, young and impressionable. What kind of a message is Sony sending to them? Read more at gaming blog Joystiq.
July 7th, 2006
It was heralded as the future of advertising on the Internet, and now pulls in billions of dollars annually for Google, Yahoo, MSN and others.
Yet, pay-per-click (PPC) advertising suffers from a major flaw….. anyone can click and advertisers must pay up.
The result, is hundreds of millions of dollars lost on click fraud every year - clicks not generated by interested customers, but by vandals who wish to drain an advertiser’s PPC campaign.
The undesirable effect is advertisers losing faith in PPC advertising, bringing this relatively new industry to a grinding halt before it even matures!
That’s what a study by Outsell reveals. The total impact to advertisers is $1.3 billion (the $800 million wasted on fraudulent clicks, plus $500 million no longer spent on PPC).
Big numbers. Big problem. Read more here at AdAge.
And here are the key findings of this study:
27% of advertisers have already slowed or stopped their pay-per-click advertising. The average spending reduction is 33% of total PPC spending. Another 10% of advertisers have plans to cut their PPC spending budgets.
On average, advertisers estimate that 14.6% of the clicks they’re billed for are fraudulent, representing about $800 million in spending for fraudulent clicks in 2005.
Technorati Tags: Click Fraud, PPC, Online Advertising
July 7th, 2006
