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Archive for July 6th, 2006

MBC2: Channel with highest viewership in Kuwait

MBC2 images

MBC conducted a poll in Kuwait during March and April 2006.

Having analyzed the data, the survey reveals that MBC2 - the film channel- generates an outstanding 225 gross rating points (GPR) amongst adult viewers, while its closest competitor generated only 135 rating points (GPR).

Of all the English and Arabic television stations in Kuwait, MBC2 was the highest viewed channel on TV. That’s quite an achievement

MBC2 success, in Kuwait and other GCC countries, show that there’s growing demand for western Hollywood blockbusters.

The fact it’s free-to-air, oppossed to the region’s subscription movie channels on Showtime and Orbit, has shaken up the pay TV market. But that’s a bigger topic, which needs to be tackled in seperate studies!

So, if you live in Kuwait, is MBC2 indeed your favourite channel?

23 comments July 6th, 2006

‘Jordan’ ad by The Economist

Economist Jordan Ad

The idea here is quite simple.

If you’re a reader of the Economist, the first things that comes to your mind when someone says “Jordan” is the country and its growing economy.

Whereas, everyone else in the Western world would think of Michael Jordan, the basketball superstar.

I don’t know whether to be pleased about this ad, or feel sorry for the uneducated public in Europe and the US!

The Agency that created this campaign for the Economist is Abbott Mead Vickers.BBDO, in London. Creative Directors are Paul Belford, Nigel Roberts. Copywriter is Tim Riley.

See it in full size here at Ads Of The World.

1 comment July 6th, 2006