Archive for July 4th, 2006
This is big news and proof of the value of regional online media brands.
The Middle East’s business news portal, AMEInfo.com, has been sold to UK publishing goliath EMAP for $29 million.
Klaus Lovgreen, CEO of AME Info, has said that “The deal will provide us with the backing and scale to expand, as well as an enhanced back-room engine – including IT, administration and human resource departments.”
In the last ABC audit, in March 2006, AME Info was reported to have 752,438 unique users. User numbers have grown by more than 200 per cent in the last year.
AME Info, founded in 1996, is based in Dubai and employs 20 people.
Visit AMEInfo.
July 4th, 2006
Again, Ads Of The World present a daring piece of creative from Dubai called “Wonderbra. Available soon in the United Arab Emirates.”
As you’ve probably noticed, every magazine that enters the UAE is censored using black markers.
The deliberately added ‘marker’ to this ad is used to communicate the increase in size when a lady wears Wonderbra.
The agency is Tonic Communications, Dubai.
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray
See it here.
July 4th, 2006
It's official, advertising expenditures in the UAE have now dropped again. A couple of months ago, we reported a drop in advertising expenditures in the UAE during the first quarter of 2006. Well, now it's a quarter-on-quarter trend, as expenditures slide in the second quarter of 2006, causing a total loss of 6% in advertising spend compared to the first half of last year. Advertising spending has dropped to $498m for the first six, from $529m last year. According to Ipsos, the decline is due to several magazines ceasing publication and the move by some local TV companies to pan Arabian satellite. However, others are of the opinion that a growth in direct marketing and sponsorship spend is the reason. Read more details in the Gulf News.
July 4th, 2006
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