Online real estate advertising is growing in the United States to take a considerable slice of the total advertising of that sector.
Apparently, it is estimated that it will be $1.719 billion this year, marking around 15 percent of the projected $11.698 billion total real estate spending, according to a new report by Borrell Associates.
And the online portion is set to grow further, to around 32% of total budgets. This will be, for the most part, at the expense of real estate advertising in newspapers.
If it’s an online trend in the United States, then maybe it’s already started in the Middle East.
Already, in our region, major real estate and special economic zone campaigns are using online media, led by EMAAR, Qatar Financial City, Dubai Holding and others.
Even through text link advertising (Google AdSense especially), you will note that companies are offering real estate for rent in the Middle East.
Anyway, read more at MediaPost.
July 1st, 2006
Synovate is a market research company which produces a Synovate PAX survey that tracks media, prosperity and influence in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Egypt, Lebanon and Jordan. The latest survey shows the consumption of media by affluent consumers across these key markets in the Middle East.
What is particularly interesting, and somewhat controversial, is that PAX only studies ‘elite consumers’, including opinion leaders and wealthy people. These are early product adopters and therefore show a willingness to try new brands.
In any case, the key points of interest to advertisers is that 50% of respondents agree that they have great trust in what they have seen advertised, whilst 73% believe advertisements are a good way to learn about products and services.
The actions of these consumers, while vital to the success of new products and services, cannot necessarily be indicative of the behavior of less affluent consumers later.
You can read the Synovate press release and download a summary of the results here.
And, by the way, the graphic image above is Not an official Synovate image.
Obviously 
Hopefully the people from Synovate won’t be too bothered, and will see the humor in it.
July 1st, 2006
