Archive for June, 2006
This massive screen, floating on the river Main in Frankfurt, is how the people of that city watch the World Cup.
It is estimated that hundreds of thousands watch every Germany match on both sides of the river.
The sides of the screen carry World Cup sponsor logos, and you can imagine what TV commercials look and sound like on such a gigantic screen blasting sound to all these people.
Sporting events provide this interesting opportunity of unique reach using outdoor screens.
There are 236 giant television screens around Germany, known as Public Viewing sites, to allow non-ticketholders to see World Cup 2006 matches.
June 25th, 2006
A US-funded organization is producing a big budget public service announcment (PSA) to discourage would-be suicide bombers in Iraq from killing people.
Doesn’t it sound strange?
Would a suicide bomber, full of anti-American setniment, be watching TV one evening and suddenly change his mind because he was touched by a commercial?
In any case, the commercial is being filmed by California-based production company 900 Frames, in cooperation with a Lebanese production house; who believe that they can communicate their idea through a slick, Hollywood-style PSA with plenty of pyrotechnics.
It’s being filmed in Los Angeles, where the producers have constructed a location there that looks like downtown Baghdad.
The producers expect the finished 60-second spot to air on Iraqi TV station IMN this summer.
They’re calling it “Don’t Suicide Bomb”, and this is the Newsweek exclusive report.
Expect some serious controversy when news of this commercial gets out. You read it here first at Adblogarabia.
June 24th, 2006
Thierry Henry has decided to switch sponsors from Nike to Reebok, starting in August this year, with a deal worth over 9 million British pounds.
Henry was one of Nike’s most prestigious players, but is now set to become the new face of Reebok’s “I am what I am” promotional campaign.
Previously, Henry was the driving force behind Nike’s “Stand Up, Speak Up” anti-racism campaign.
Henry is now ‘wrapping up’ his promotions with Nike for the FIFA World Cup 2006, afterwhich he’ll be Reebok’s sport-celebrity endorser.
Read more here at Sport Marketing Europe or here at an Arsenal fan site.
June 24th, 2006
You would be smiling too (Picture: Eric Shmidt, CEO of Google, with Larry Page & Sergey Brin, Founders of Google).
The world’s largest Internet search company, Google, is testing a new AdWords service, called pay-per-action.
Unlike the current AdSense program, in which advertisers pay per click received, the new service only requires payments when people take a specific action, such as a purchase, a sign-up or other actions.
The new ad service will not be part of Google’s regular network but instead be part of something new called the Content Referral Network.
Read more at AdAge.
June 24th, 2006
This is not a used coffee cup. It’s actually a promotion for a makeup retailer in NewYork, called Sephora.
The idea comes from PromoMedia Concepts, who produced these lip-branded coffee cups . They carry a message regarding the new Sephora store opening.
It would grab your attention, wouldn’t it?
Surely, you’re not the type of person who just puts a cup to his/her mouth without looking at it.
Here are the details at AdAge.
June 23rd, 2006
Here’s more on the Cannes International Advertising Festival, running from 18 to 24 June, 2006.
The organizors are running a promotion entitled “Where are the best ideas coming from?”, and it covers every aspect of the festival including Film, Press, Outdoor, Cyber and other categories.
It’s an interesting and live update of the best of the festival.
Check it out.
We’re glad to see the excellent work under the ‘Cyber’ category.
Obviously, we at AdBlogArabia are big believers in digital (cyber) media. Aren’t you?
June 22nd, 2006
Apparently, Leo Burnett Worldwide thinks so.
As part of the Cannes International Advertising Festival, which is grabbing everyone’s attention this week, Leo Burnett presented a seminar on “Wildfire Brands: Ideas that Spread and Sell”.
The seminar also built on Leo Burnett’s ongoing study entitled “Does Award-Winning Advertising Sell?”, proving that more than 86 percent of award-winning advertising actually increases sales.
Leo Burnett is one of the world’s most awarded agency networks. You’d expect them to preach the value of award-winning ideas.
In fairness, though, it makes sense and applies to award-winning advertisements of all agency networks in the world.
Read more here at Strategiy.com.
June 22nd, 2006
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