Archive for June 29th, 2006
Maktoob’s newly launched news section has received a boost by partnering with BBC News to deliver comprehensive Arabic news stories to the Arab World’s biggest portal.
Maktoob provided a news section for many years, but it has now undergone a ‘face-lift’ and is much more prominently featured on the home page. Plus is has a ‘Web 2.0′ character, thanks to the RSS feeds that have been added.
The press release on this agreement, however, does not clearly state whether BBC News will be added to the now existing AFP news, or will be replacing it.
Maybe someone from Maktoob.com can assist us with an answer?
Visit Maktoob News.
June 29th, 2006
It seems like we blog about Emirates airlines everyday.
It’s not our fault. They’ve got a very active marketing communications strategy, with a huge budget!
This is not a new story, but it’s being highlighted now by media in the UAE amidst the World Cup hysteria.
Emirates will be one of just six sponsors for the next two FIFA World Cup tournaments, in 2010 and 2014, at a cost of around $100m per tournament.
Emirates becomes the sixth and final FIFA Partner, joining adidas, Hyundai, Sony, Coca-Cola and Visa.
The current tournament has 15 sponsors, including Emirates, with each sponsor reported to be paying between $45 to $50m.
Read the story at the Yahoo! World Cup site.
June 29th, 2006
Something free from Microsoft?
Yes and it’s actually a neat tool, that draws its results based on search engine data from MSN Search.
Simply, you type in a website’s address or keywords and you get a ‘Demographic Prediction’ result that anlayzes search results revealing, for example, whether you have a more male or female oriented audience, with age groups and other useful info.
I was pleased with AdBlogArabia’s results. Apparently, 27% of our readers are between the ages of 25 and 34 and 23% are between 35 and 49 years of age.
The male-female split seems quite alright for the marketing communications industry at 42% female to 58 male.
Try it.
June 29th, 2006
With everyone talking about the rise of digital media, and the decline of magazine advertising and circulation, the Magazine Publishers of America (MPA) is hitting back.
Visitors to www.magazine.org can receive a daily update of reports on the success of magazine advertising, and statistics on the magazine industry.
The site is an attractive flash-based presentation which allows you to chose a magazine from a coffee table, with a central theme of ‘ideas that live beyond the page’.
What’s interesting is that this site shows the user how fantastic digital presentation of magazines can be!
Digital magazines are the future and the MPA realizes this, but they want to make the best of the print-dominated present while showing magazines can lead the digital future.
Fair enough.
Check out the site here.
June 29th, 2006
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