Archive for June 26th, 2006

BBDO network comes out on top at Cannes

Guinness TV Winner

The Cannes International Advertising Festival ended on June 24, 2006, and the winners in every category have been announced.

Apparently, BBDO Worldwide came out on top winning 41 Lions awards, including the grand prize for film (Film Grand Prix) for their “Evolution” commercial created by AMV BBDO, London for Guinness Beer.

It’s a well known advertisement, not in our part of the world, for obvious reasons ;) Watch it here.

BBDO won awards in every major competition category including film, press, outdoor, radio, cyber, direct, media and promotion.

In all, 20 different BBDO agencies were awarded, led by AMV BBDO, which was named the runner-up “Advertising Agency of the Year.”

This is the Cannes Winners site with details on every winner in every category.

1 comment June 26th, 2006

Shock: Flickr isn’t number one, it’s number six!

Photo Sharing Site Ranking

Bloggers in the Arab World only talk about Flickr, as the main photo sharing site they use.

But, that’s not the case worldwide.

A study published by Hitwise shows that Flickr is actually the number six photo sharing site, with a market share of only 5.95%.

Less hyped sites like Yahoo! Photos, Webshots Community, and Kodak Gallery all rank higher than Flickr.

But here’s the surprise. The number one site with over 43% of the world’s photo-sharing traffic is PhotoBucket.com.

I must admit, up until reading this report, I had never heard of it!

In the past few months, a couple of GCC country’s governments blocked Flickr. Obviously, they hadn’t heard of PhotoBucket either.

So, maybe, we should be using it :) Visit PhotoBucket.

2 comments June 26th, 2006

Video: Another new Google service!

Google Video

They don’t take a break at Google headquarters in Mountain View, California.

It seems we blog about two new Google services every week!

So, here’s some information on the latest. It’s called Google Video.

Google has started testing advertisements on its video site, providing free video downloads (at the moment including old TV shows) which are supported by advertising and sponsorship.

The advertising takes the form of a banner that appears above the video, with a graphic image and a link to the advertisers’ site. At the end of the video, a 15- to 30-second commercial for the advertiser is played.

Google says it plans to run auctions whereby advertisers must place a bid to have their ads displayed on each video. The advertising revenue will be split with the video owner.

Read more here at the New York Times and visit Google Video

Netflix is among the first to advertise on Google Video, take a look here.

Add comment June 26th, 2006


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