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Fixed rates for PR in the Middle East

The Middle East Public Relations Association (MEPRA) has published its first “PR Agency Fees and Charges Guide”

The idea is to encourage transparent dealings between public relations agencies and their clients in the region.

The rates are detailed, providing different hourly rates to different services, and highlighting exceptional cases whereby higher rates apply (such as crisis managment).

This development comes amidst a situation in which new PR companies are popping up in increasing numbers and providing limited services at low charges, thereby harming everyone else.

So, it’s a ‘regulatory’ step by the industry’s recognized body.

The question is, what happens if some public relations agencies don’t stick to it?

Here’s the announcement at MEPRA’s website, where you can also download a PDF of the rates.

1 comment June 25th, 2006

Big games & ads on the river Main in Frankfurt

This massive screen, floating on the river Main in Frankfurt, is how the people of that city watch the World Cup.

It is estimated that hundreds of thousands watch every Germany match on both sides of the river.

The sides of the screen carry World Cup sponsor logos, and you can imagine what TV commercials look and sound like on such a gigantic screen blasting sound to all these people.

Sporting events provide this interesting opportunity of unique reach using outdoor screens.

There are 236 giant television screens around Germany, known as Public Viewing sites, to allow non-ticketholders to see World Cup 2006 matches.

1 comment June 25th, 2006