Archive for June 24th, 2006
A US-funded organization is producing a big budget public service announcment (PSA) to discourage would-be suicide bombers in Iraq from killing people.
Doesn’t it sound strange?
Would a suicide bomber, full of anti-American setniment, be watching TV one evening and suddenly change his mind because he was touched by a commercial?
In any case, the commercial is being filmed by California-based production company 900 Frames, in cooperation with a Lebanese production house; who believe that they can communicate their idea through a slick, Hollywood-style PSA with plenty of pyrotechnics.
It’s being filmed in Los Angeles, where the producers have constructed a location there that looks like downtown Baghdad.
The producers expect the finished 60-second spot to air on Iraqi TV station IMN this summer.
They’re calling it “Don’t Suicide Bomb”, and this is the Newsweek exclusive report.
Expect some serious controversy when news of this commercial gets out. You read it here first at Adblogarabia.
June 24th, 2006
Thierry Henry has decided to switch sponsors from Nike to Reebok, starting in August this year, with a deal worth over 9 million British pounds.
Henry was one of Nike’s most prestigious players, but is now set to become the new face of Reebok’s “I am what I am” promotional campaign.
Previously, Henry was the driving force behind Nike’s “Stand Up, Speak Up” anti-racism campaign.
Henry is now ‘wrapping up’ his promotions with Nike for the FIFA World Cup 2006, afterwhich he’ll be Reebok’s sport-celebrity endorser.
Read more here at Sport Marketing Europe or here at an Arsenal fan site.
June 24th, 2006
You would be smiling too (Picture: Eric Shmidt, CEO of Google, with Larry Page & Sergey Brin, Founders of Google).
The world’s largest Internet search company, Google, is testing a new AdWords service, called pay-per-action.
Unlike the current AdSense program, in which advertisers pay per click received, the new service only requires payments when people take a specific action, such as a purchase, a sign-up or other actions.
The new ad service will not be part of Google’s regular network but instead be part of something new called the Content Referral Network.
Read more at AdAge.
June 24th, 2006
Calendar
Posts by Month
Posts by Category
