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Well, they’re both Pepsi celebrity-endorsers, and in this age of globalization anyone can meet… right?
So, Pepsi decided to create an advertisement featuring them both, and we’re calling it “When Henry Met Haifa”.
Note that it’s an Arabic-language ad; Haifa Wahbe introduces herself in Arabic and charms Thierry Henry.
The commercial is brand new, and was aired for the first time on 13 June, as part of the World Cup 2006 frenzy that’s taken over the world this month.
Watch it now, then think about the branding widsom behind it ….. if there is any!
Let the debate begin.
June 15th, 2006
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It’s only a natural thing. After all, some of us sell sponsorships and promotions for a living.
So, why not use the know-how and contacts to cover the costs of our big family occassions through sponsorship!
That’s exactly what a couple in New York are doing for their 8 July wedding.
The bride is a sales manager for a radio station, while the groom is a media marketing consultant. The result is a huge wedding, in a baseball stadium, costing $100,000 of which $80 are covered by sponors!
This couple have planned it all. They’ve held a press conference, made sure their main sponsor (1-800 Flowers) gets the required buzz and it’s now a unique story featured on many websites and in some very reputable magazines like AdAge!
This idea is better suited to our part of the world where a typical wedding has 500 guests - that’s good exposure- who are seated for three or four hours- a captive audience- and they take home a ‘gift’- which could be a branded product or promotion!
Read the full story at AdAge.
June 15th, 2006
