Brand Beckham pits Motorola vs. BenQ-Siemens?
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In spite of competition from Ronaldinho as the new footballing icon, and the fact that Becks is now a few years away from wrapping up his footballing career, the product endorsement bandwagon continues.
Motorola has announced that David Beckham, England captain and Real Madrid midfielder, will be a Motorola global brand ambassador for the next three years. The announcement is well-timed, amidst the hysteria of a World Cup.
As you would expect, the deal includes major promotional activities, including ‘exclusive Beckham content’ such as screen savers and video clips of the star in action — in Motorola handsets.
It should be interesting to figure out how this deal impacts the Real Madrid alliance with Siemens/BenQ, whose logo will be on Beckham’s club shirt next season as part of a deal that extends till 2010. Read more at Real Madrid’s site.
Apparently, Motorola isn’t bothered by that. Or maybe, nowadays, there’s a clear distinction between Beckham the footballer- in club or country kit- and Beckham the fashin icon- as you can see above.
No wonder Becks is considred a marketing phenomena, and some universities in England have added his story to their marketing communications programs!
Read more about the Motorola deal at Strategiy.com.
1 comment June 14th, 2006
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