Archive for June 11th, 2006
Look closely at this stunning campaign running in Switzerland for Amnesty International.
The poster image appears transparent, but it’s actually a photograph of what you would see behind it at a local bus stop in Zurich, with some images super-imposed onto it.
The images portray human rights issues and violations in countries across the world.
The slogan is “It’s not happening here, but it’s happening now”, which is quite fitting.
The agency is Walker in Zurich and you can read more about this campaign here.
June 11th, 2006
According to research by The Interactive Advertising Bureau (IAB), 12% of web users reject cookies.
This is a serious issue for Internet marketers who depend on ‘third-party cookies’ set by ad servers and analytics companies to track Web sites that consumers visit and the ads they view, among other data.
Because it’s a critical matter, the IAB board is considering the possibility of conducting a public awareness campaign to educate Web users about how publishers and advertisers actually use cookies.
This research follow last year’s findings of Jupiter Research that up to 39 percent of consumers delete cookies at least monthly.
Read more.
June 11th, 2006
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