Nedjma captures a ’star’ in Zidane
French football star Zinedine Zidane goes back to his Algerian roots, signing a ’spokesperson deal’ with mobile operator Nedjma, part of Wataniya Telecom Algerie.
Zidane will feature in Nedjma marketing campaigns including TV commercials and billboards for the new services Nedjma is rolling out in the local market, with a nationalistic slogan of “I love her and love all who love her” (Algeria).
As part of the agreement, Nedjma clients will be able to download exclusive content related to Zidane including logos, ringtones, and video shots.
Nedjma started in 2004, and now claims over 1.5 million subscribers in Algeria.
Nedjma’s site has more.
5 comments June 9th, 2006
