Ad Blog Arabia

Watch World Cup up in the air (and on the ground)

Unhappy about subscribing to ART to watch the World Cup?

Here’s a solution: Travel!

Actually, you’ll still watch the match 24 hours later, but when it’s a long-haul journey …. you won’t feel the difference

Emirates Airlines, a World Cup official partner, has announced that it’s signed a deal with ART to screen every game in the tournament on its in-flight entertainment service, but with a one day delay.

Emirates is also showing live coverage at dedicated viewing stations at 16 airports in 10 countries.

So even on the ground, if you’re waiting for your Emirates flight, you can watch some football.

Not a bad idea at all. Here’s the press release on Emirates Airlines site.

Add comment June 6th, 2006

‘Share of mind’ takes on a new meaning

I’m assuming this is pseudo-science, or a hoax.

Ever heard of Neuro-Planning in media? Yes, it is what it sounds like.

Media agency PHD, part of Omnicom Group, is to use brain scanning techniques in order to influence consumers in the region.

The technique utilises the results of MRI brain scans and combines the resulting data with marketing data to develop interactive software that can be used to map out campaign strategy.
They’re calling Neuro-Planning.

And guess, what? It’s going to be used in the UAE.

PHD is the 11th highest billing media agency worldwide ($5.4 billion in 2005), and surely they wouldn’t put their reputation on the line with this NeuroPlanning thing if it didn’t work.

Right?

PHD’s site is being updated. Maybe they’re conducting a Neuro-Scan prior to launching that too

Add comment June 6th, 2006