Ad Blog Arabia

Online advertising spend jumps!

Online advertising expenditures for the first quarter of 2006 have hit a record $3.9 billion, which is an impressive 38 percent increase from the first three months of last year.

That’s what a report released this week by the Interactive Advertising Bureau and PricewaterhouseCoopers shows.

The first-quarter revenues of 2006 also marked a 6 percent increase from the last three months of 2005, when Web ad spending totaled $3.6 billion.

So, we’re on the up…… will the Middle East’s advertising and media executives recognize that fact and start spending more online!

Check out this article on MediaPost.

1 comment June 1st, 2006

The Turks do it again, this time with Nescafe

Yes. It’s another impressive outdoor advertisement idea from Istanbul.

Following the Renault on a Stake and the Book Benches , we’ve now got the Litter Mug by Nescafe.

It is as if outdoor advertising, art and modern materials have converged to unleash the creativity of local agencies.

Judging from this, and the previous two ‘outdoor in Istanbul’ posts, going to that city should be a treat for ad people!

2 comments June 1st, 2006