News leader in the English-speaking Middle East is:
Synovate has conducted a PAX Middle East survey, which has found that CNN is still the most popular international news channel.
Apperantly, 26.6% of the survey respondents said they watched CNN on a monthly basis, and 18.2% tuned in weekly.
Closest to CNN was BBC World, which got responses of 21% per month and 16.6% per day.
CNN also reaches 35% of opinion leaders in the region every month.
The PAX surveys highlights the behaviour of the ‘regional elite and influentials.’
So, the question is: What about Non-English speaking influentials in our region?
Aren’t there many, many of those Arabic-only influencers and decision makers (especially in Saudi Arabia). What are they watching?
Here is the press release about this study at Synovate’s website.
Add comment May 25th, 2006
