Ad Blog Arabia

Blog….. What’s that?

It’s not surprising that many marketers in the Middle East still don’t know what a blog is.

But in the United States, the land of Internet marketing….. it’s shocking.

eMarketer.com reports that only 30% of Fortune 1000 executives know what a blog is.

And that only 20% have a process in place to monitor blog conversations about their company.

Check out the article from eMarketer.

1 comment May 24th, 2006

Online TV ads to rival ‘traditional’ TV

Everybody’s saying it’s the next big thing: online TV ads.

As you would expect, at the center of this new movement is…. who else….. Google!

Google has made billions of dollars with text ads linked to search results or shown on sites that are part of it’s AdSense network, including this site

But now, it’s moving into video advertising, entering a lucrative territory dominated for more than half a century by television.

Google plans to sell advertising space for video ads of up to two minutes long. The ads will not appear on Google.com or its related sites, but on sites that pop up when users search for information.

Read more at The Washington Post.

Add comment May 24th, 2006