Swiss pharmaceutical company Roche Holdings has awarded creative work for Tamiflu to GSW Worldwide, an advertising agency in Ohio, USA.
Roche is planning a $30 million Tamiflu campaign.
Tamiflu is the most effective antiviral drug against avian (bird) flu.
In the creative pitch, GSW beat agencies affiliated with Interpublic Group, Foote Cone & Belding (FCB), Publicis and others.
Check out the full story.
Add comment May 22nd, 2006
Not your typical advertising agency site. Obviously, it has a ‘circular’ theme, with each of these circles linking either to a campaign the agency has done, or corporate information.
It takes some time to figure this site out, which may not be what impatient clients or site visitors want.
However, it’s different and worth a look.
And here it is.
Add comment May 22nd, 2006
Everyday we hear advertising agencies boast about their services being superior or their staff being unrivalled.
But, here’s something you don’t see everyday; and agency that is running a test to show if you’re superior or inferior to them!
The agency is NewYork-based Brooklyn Brothers.
Do you want to take the test?
Add comment May 22nd, 2006
BRIO | Account Manager & Account Executives
Saraya Holdings | Media Supervisor
Saraya Holdings | PR Superviosor
Marketing Assistant Brand Mgr. | P&G NWA Casablanca
Olympic Group Cairo | PR Executive
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