Archive for May 14th, 2006
Borouge, a UAE-based plastics manufacturer, has announced that it will sponsor the F1 Emirates Team for the F1 World Powerboat Championship.
The championship races pass through several countries, including Greece, Italy, Malaysia, China, UAE and others with an estimated TV audience of 70 million viewers.
It’s a major sponsorship buy for Borouge, but no information has been released regrding the cost of this opportunity.
Borouge’s logo and identity will be positioned on the sides of the cockpit and on race uniforms. The slogan that will appear is “Shaping the Future with Plastics”.
The Emirates F1 Boat is driven by by three-times World Champion Scott Gillman and team-mate Thani Al-Qamzi, also three times F2000 Champion.
May 14th, 2006
A study by Ipsos has found that the government-owned Saudi TV Channel 1 (STV1) still remains the most watched channel in the kingdom, ahead of every satellite station.
STV1 received 210 ratings points, MBC1 got 165, MBC2 got 157 and Al Arabiya scored 148 ratings points.
Apparently, Saudis like their local news and programming, and maybe it’s an indication that satellite penetration in the kingdom is not high enough.
But, of course, the real importance of this study is that it highlights MBC Group’s leadership- in fact, dominance- of the region’s biggest and most lucrative TV market.
In any case, maybe Saudi TV 1 officials should consider launching a website for their ‘leading station’.
For now, it’s a sub-site under the Saudi information ministry site, click here.
May 14th, 2006
Nokia, always a believer in the value of online marketing and promotion, has introduced a creative idea to promote its latest multimedia phone, the N91.
The site features the ‘Nokia Dancing Man’ in a futuristic suit, who makes music when he moves. By clicking inside the circle, you make him groove.
You can also program him to do things, like create a song and then you can save your performance.
On a more traditional Internet marketing note, the site also features screensavers, wall papers and mobile downloads.
It’s cool. Check it out.
May 14th, 2006
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