Ad Blog Arabia

Renault Megane on a stake !

We’ve already seen a car on a Uni-Pole in Dubai a few years back, but this ‘contraption’ in Turkey is a first!

Imagine walking down the street, only to see a vertically standing Renault Megane rotating in circular movement.

At night, color lighting makes it even look more stunning.

Three such ‘units’ were installed across Istanbul, and obviously caused quite a stir among consumers.

Renault on a stake, anyone?

2 comments May 13th, 2006

Again… print ad revenue down, online up

One of the largest technology magazine publishers in the world, Ziff Davis, has announced that results for the first quarter (Q1) of 2006 show that advertising revenue in its magazines is down 16 percent, while revenue in its online operations is up 41 percent.

It had to happen. After all, any technology enthusiast is bound to be an experienced Internet user, who is relying less on print nowadays. Not even an attractive woman on the cover of a tech magazine will change the new facts of life!

Although we must salute Ziff Davis for focusing on its online media products, the problem remains that a 1% drop in print ads is a larger loss than a 1% gain in online ads.

Sounds complicated? It isn’t, but you can dig into the details here.

3 comments May 13th, 2006