Ad Blog Arabia

Watch: Kuwait’s in-mall LCD screen ad network

I am currently in Kuwait checking out the advertising and design scene. While talking a walk with a friend in Marina Mall, I found out about Watch: a network of LCD screens that display silent, animated ads. Apparently, these screens, which are installed in a number of Kuwaiti malls, are all wirelessly connected, which means they can be centrally and instantaneously updated.
The advertisement loop is 20-30 minutes long and consists of 30 second advertisement spots. The system broadcasts for 14 hours a day.

I’ve seen similar advertising systems in Europe, especially in train stations and inside trains, where the screens show news headlines, things to do around the city as well as ads. In trains, such screens have a captive audience and I think they’re quite effective.

I wonder if anyone out there has information about the effectiveness of in-mall advertising. Being inside a mall is definitely an advantage, but with the many visual distractions inside a mall, do people really watch? Also, what would be the best creative approach for such a medium, especially considering that it is silent. If you know, let us know

1 comment May 11th, 2006

Adver-Game for Adver-People

A financial software solution for advertising agencies, called Maconomy X, is being promoted through an AdverGame.

The game’s called “Catch Time – on Time” and it’s about a challenge that any ad agency executive will recognize: get your people to submit on time.

In this game, as you would expect, the people in the creative department are very reluctant to deliver on-time, and make all sorts of comments.

Now that’s realistic!

Play it here.

1 comment May 11th, 2006

PC fan hits back at “I’m A Mac” campaign

It hasn’t taken long for an angry PC fan to hit back at Apple’s “I’m a Mac” campaign which berates PCs and comparitvely glorfies the Apple Macintosh.

Although not officially endorsed by any PC company, this individual effort is an example of how the web empowers customers to defend or attack brands.

An independant consumer, and amateur film-maker, Reece James has created three spoofs of the current Apple campaign that compares the Apple to the PC.

Please be warned that the commercials use slightly obscene language.

Watch these new, spoof commercials.

And catch-up here with AdBlogArabia’s post on the original Apple Campaign launched last week.

1 comment May 11th, 2006