Possibly, an Orbit ’slam dunk’
Orbit TV & Satellite Network launched NBA TV on May 7.
The network has signed a deal for exclusive broadcast rights of the NBA in the Middle East and North Africa. Orbit subscribers can watch their basketball stars on Channel 18.
Previously, the NBA had an exclusive deal with ART, whose NBA channel didn’t produce the audience figures or advertising expected.
So, can Orbit turn this move into a ’slam dunk’ with Middle East audiences, where others haven’t succeeded?
Now, this month in particular, it’s possible, with the end-of-season excitment of the live NBA play-offs.
What about afterwards?
The NBA page on Orbit’s website.
Add comment May 9th, 2006
