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Media more trusted than governments?

A study by BBC, Reuters, and The Media Center has revealed that more people trust the media than their governments, especially in developing countries.

The opinion poll was carried out in ten countries. Trust in media was highest in Nigeria (88% vs 34% gov’t.) followed by Indonesia (86% vs 71%), India (82% vs 66%), and Russia (58% vs 54%).

In Egypt, the question regarding the degree of trust in government was not asked. Why? You’ll have to ask BBC and Reuters! But, anyway, trust in the media stands at a whopping 74%.

And, peculiary, the US and the UK were the only countries where people trusted their government more than the media! That explains a lot doesn’t it.

Here’s a comprehensive press release on the study, at the GlobeScan website.

2 comments May 6th, 2006

MySpace… MyCoke !?

As the popularity of social networking sites such as MySpace.com increases, marketers are creating their own social networking sites.

Brands such as Chevrolet, Coca-Cola and Nike have created marketing campaigns inspired by the MySpace.com site.

Coca-Cola’s has created a ‘literal namesake’ by launching MyCoke.com. So far, it’s a success, with Coca Cola claiming that the site has attracted eight million visitors per month.

However, the branding-dangers of a free-for-all space have been experienced by Chervolet, whose site witnessed a backlash with some visitors creating ads that criticize the brand.

Coke guards its site against such dangers by monitoring and filtering posts for ’strong language’.

So, does that really make it Your Coke, or Their Coke?

Here’s Coke’s venture into social networking.

2 comments May 6th, 2006