Toilet Paper Branding… seriously!
Just Toilet Paper is a company in the US that that imprints toilet paper with all sorts of designs, but that also sells advertising space on toilet paper since 2001.
The company claims it’s an exciting media, which delivers a ‘captive’ audience, with repeat daily toilet vists of 4 to 6 times per individual. Maybe researchers should actually study this company’s claims!
Alternatively, it’s an interesting way for consumers to ‘punish’ brands or even personalities.
My favourites are the Bush and Kerry toilet rolls, which must have been a big hit- and big joke- with both camps in 2004.
Interested in becoming the Middle East distributor?
Every Toilet Roll Available, here!
1 comment May 1st, 2006
