A legendary advertising icon, utilized by another brand.
Look closely, it’s not a Marlboro ad……. and that’s not a cigarette.
It’s the ‘Burger King’ cowboy.
What?
Check out the rest of the campaign here at the website of German advertising agency Start Gmbh.
Add comment May 31st, 2006
This evening, Al Arabiya news channel interviewed Muhyi Al Deen Kamel, son of Sheikh Saleh Kamel, owner of ART regarding the exclusive rights agreement that ART has with FIFA to air the World Cup in the Middle East.
The main topic of interest to us here in this blog is that local (terrestrial) TV stations in Arab countries will only get a ‘Match Highlights’ package that runs for 20 minutes and which can only be aired one to two hours after the match.
According to Mr. Kamel, the cost of this package per country, is about 5 to 7 percent of the cost of the broadcast rights paid by ART, and it was mentioned that Morrocan local TV officials have already complained about the price of $200,000 for this package….. so could this mean that ART paid $4,000,000 for the World Cup rights?
Anyway, the bottom line is that local TV stations will miss out on the advertising explosion that usually accompanies airing the World Cup, and it chould be a quiet and unprofitbale month for many local and satellite channels in the region.
Obviously, there is a huge backlash among viewers across the Arab World against this exclusive agreement, as everyone now realizes that they won’t be getting the World Cup on their natuonal TV stations for free; and that they must subscribe to ART. The rate differs from one country to another, but it’s generally out of reach for the average citizen, who will end up watching matches in restaurants, cafes and so on.
Responding to a question on how long ART has signed up with FIFA for the WorldCup, Mr. Kamel said that ART’s got it till 2014, and that if he could sign now for the World Cup till 2040, he would!
Here’s an Arabic summary of the interview on Al Arabiya’s website… and you can enjoy the hillarious commentary that follows from unhappy football fans!
4 comments May 30th, 2006
Toot, the Arab blog network, is holding its first blog design competition.
From Toot:
Cast your votes now for the best designed blogs in your opinion… You can vote for up to 10 blogs blogs on toot. Show the love for the blogs you love!So why a design competition? Well, toot is not only interested in providing the best content, but we’re also interested in making sure that this great content is represented in a visually pleasing manner- you know, eye candy!
Check it out..
Add comment May 30th, 2006
The cartoonist of one of Jordan’s daily newspapers, Emad Hajjaj ‘modified’ the World Cup logo just a little bit 
to express what many feel about the exclusive broadcast rights of Germany 2006.
Booooooo Hoooooooooo…
1 comment May 30th, 2006
The World Cup is 10 days away and marketers are now showing the public their best ideas in every media.
Adidas has installed several stunning, massive outdoor structures in Germany onto bridges that cross highways.
The structure carries a poster image of Oliver Kahn, German’s national team goal keeper, in ‘full stretch’ reaching out to make a save with the visual also including the offiicial WorldCup ball by Adidas.
Very impressive.
Surely, throughout June there will be much more advertising creativity coming from the World Cup for all of us to see.
Stay tuned!
5 comments May 29th, 2006
EBay and Yahoo have announced an alliance aimed at capturing more online sales and advertising dollars to rival Google and Microsoft.
The partnership will introduce eBay’s Paypal online payment system throughout Yahoo’s operations and will give Yahoo an exclusive deal to sell display ads for eBay.com.
The fact that two of the Internet’s top brands have decided to cooperate so closely highlights how powerful Google is becoming, which now competes with eBay in online classifieds and payment systems and with Yahoo in search and content. EBay also might approach more locally based advertisers by integrating Skype throughout Yahoo’s network.
It also leaves Microsoft in increasing need of a partner of its own, as its online service trails the others in search and advertising.
For now, the companies’ collaboration will happen exclusively in the United States, but if it succeeds, it might extend into other parts of the globe.
Read more at The Washington Post.
Add comment May 28th, 2006
The city council of Istanbul is promoting book reading among the Turkish public with a rather creative idea….. public benches that look like paperback books!
Surely, this adds to the ‘aura’ of reading a book, while seated at a bench.
The top photo is what the bench looks like from the front, but it really looks good from the back, see the photo below.
Such a promotion would also be ideal for a book launch. Maybe we’ll see that idea adopted by publishing houses in other cities soon.
When that happens, remember you read it here, on AdBlogArabia, first!
2 comments May 28th, 2006
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