ABC out, BPA in ……?
Reports suggest that the Audit Bureau of Circulations (ABC) is pulling out of the Middle East, saying that “the market required extraordinary resources.”
It’s good news for BPA Worlwide who have been making in-roads into the Middle East.
So far, it seems ABC are pulling out of print audits, but not online audits which it pioneered in the region through its agreement with AMEInfo.com last year.
BPA have also, recently, entered the field of online audits in the Middle East, starting with Al Bawaba.com.
Here’s the BPA Worldwide website.
1 comment April 15th, 2006
