Ad Blog Arabia

Creative ‘Adha’ charity!

Non-profit and charity organizations are utlizing marketing communications to raise funds and awareness.

One of the latest examples is Tikeyat Um Ali’s charity drive for Eid Al Adha in Jordan.

Give it a look. Check out the copywriting. Not bad at all.

The campaign was designed by Objects Advertising in Amman.

Happy Eid Adha to you all!

Add comment January 8th, 2006

A Japanese giant comes closer

Dentsu Inc. has announced that its India-based joint venture, Dentsu Marcom Pvt. Ltd. will establish a UAE subsidiary, called Dentsu Marcom Middle East FZ-LLC in January 2006.

Apperantly, this follows Dentsu’s investment in Drive Communication in June last year.

So, maybe it’s time an Asian titan muscled in on the European-US dominated network agency scene in Dubai.

Here’s a look at their announcement.

Add comment January 8th, 2006

Showcasing faces & design-passion!

Adobe will launch a campaign to promote it’s InDesign desktop publishing software using real customers.

It’s called “Faces of InDesign,” and is being handled by Goodby-Silverstein and Grey Direct.

Check it out, at Adobe’s website, when it starts on Monday 9 January, 2006.

Add comment January 8th, 2006

Out with the old ….

A new year, and a new start for Kodak. The company has faced some industry shifts in the last five years, with digital cameras turning the ‘film’ industry upside down. Although Kodak has moved with the times, going digital in many aspects, it seems the management wanted something more radical.

Maybe Kodak wants to shed it’s old-school photography image and look more ‘digital age’. Gone is the orange/yellow background image, replaced by simply the word ‘Kodak’ in red.

The old logo is one of the most recognizable in the world, so it’s quite a brave move.

Check it out on Kodak’s website.

Add comment January 8th, 2006